About Today CFO

Specialists, for one industry

We are not an accounting firm. We are a construction financial operations partner, which is a different job: your accountant closes the year, and we run the month the general contractor and the surety actually read. That distinction is the whole business, and it is why the person reading your work-in-progress schedule has read a few hundred before it.

Contractors reviewing drawings on site
Tom Woolley, MBA, founder of Today CFO

Founder

Tom Woolley, MBA

Before any of this, Tom spent nearly six years running job costing and logistics for construction. Traveling to monitor builds, watching vendor supply chains, and tracking job profitability in the field rather than from a spreadsheet afterwards. He then built and sold a software company, acquired in 2011, and founded Today CFO in 2015.

That order matters. He did the work before he reported on it, and he built the machinery before he sold it. Plenty of firms will tell you they understand construction. Very few have stood on the job watching the money leave.

His obsession is the thing that quietly sinks profitable contractors: cash flow. A contractor can be profitable on paper and short in the bank in the same month, because retainage is held and draws land on someone else's schedule. Both numbers are telling the truth, and only one of them makes payroll.

Because he built software before he built this firm, the finance function arrives as a system that runs on a calendar rather than a person you have to chase for numbers. An operator who can also build the machine is rare, and it is the reason the reporting reconciles to the field instead of to last month's bank statement.

  • 6 years job costing and logistics in construction
  • Software company built and sold, acquired 2011
  • Accounting degree
  • Computer Science degree
  • MBA
  • Founded Today CFO, 2015

Tom is not a CPA and we never imply otherwise. Returns are prepared and reviewed by credentialed preparers on the team before they are filed.

The team

You get a person, not a queue

Twenty six and counting, distributed across the country rather than sat in one office. You work with a named lead who knows your contracts, and the same person walks you through the month who prepared it.

450+Owners served since 2015
97%Client retention
26+On the team behind your books

What we believe

Four things that decide how we work

We serve construction. Only construction.

Most firms that claim a niche list six of them. We run two engagements, one for contractors on bid and bonded work and one for service trades, and nothing else. That is why we know what a G702 is without looking it up.

Advisory is the product. Compliance is what makes it true.

Clean books are not the deliverable, they are the precondition. The deliverable is a work-in-progress schedule your surety trusts and a forecast built on your actual draw schedule.

We would rather tell you no.

If the numbers say a simpler fix will do, we say so. If you are not ready for the commercial engagement, we say that too. An engagement sold to someone who did not need it is the one that gets cut first.

The finance function should be a system, not a person you chase.

Tom built and sold software before he built this firm. Your reporting arrives on a calendar because it is built to, not because somebody remembered.

Straight answers

Questions we get asked first

Who do you work with?

Construction businesses, and only construction businesses. Commercial contractors running bid and bonded work, and service trades running calls and change-outs. If contracts, retainage, or a surety are part of your week, you are the right size.

Is Tom a CPA?

No. Tom holds an MBA along with degrees in Accounting and Computer Science. He is an operator first: six years running job costing and logistics in construction, then a software company he built and sold, before founding this firm. Returns are prepared and reviewed by credentialed preparers on the team before they are filed.

Where are you based?

Houston, and the team is distributed across the country. We work with contractors nationally rather than from a storefront, so the question that matters is whether we understand your contracts, not how far away we are.

Do I keep my CPA?

Many clients do, and that is fine. Your CPA files an accurate return after the year is over. This is the other job: the forward view while a job can still be corrected. The two do not compete.

Two engagements. Find out which one is yours.

Six questions, answered from memory, no email required. If you are between the two or not ready for either, we would rather tell you than sell you the larger one.